What is the difference between utm_term and utm_content?

utm_term identifies paid keywords, while utm_content distinguishes two links or creatives that point to the same campaign.

Does the builder shorten my link?

No. It produces the full tagged URL only — nothing is routed through a third-party service.

Build UTM-tagged campaign URLs with source, medium, campaign, term and content parameters, correctly encoded and ready to copy.

Build a campaign URL with correct utm_source, utm_medium and utm_campaign parameters.

Destination URL *

The page the campaign should open. https:// is added automatically when it is missing.

Campaign source (utm_source) *

Campaign medium (utm_medium) *

Campaign name (utm_campaign) *

Campaign term (utm_term)

Campaign content (utm_content)

Start with the destination URL — the tagged link and the parameter breakdown appear as you fill the fields.

The whole flow runs in your browser — nothing is uploaded.

Enter the destinationThe landing page URL your campaign points to.
Add campaign parametersutm_source and utm_medium are recommended; campaign, term and content are optional.
Check the resultThe final URL is assembled with safe encoding, and problems are explained.
CopyOne click copies the tagged link.
Every step runs locally in your browser.

Build campaign links with correctly encoded UTM parameters. Everything runs client-side on your own device.

Safe encodingValues are percent-encoded, so spaces and symbols never break the link.
Parameter breakdownSee exactly which parameters are appended, and which are missing.
Keeps existing parametersQuery strings already on the URL are preserved.
Built locallyNo shortener, no redirect, no tracking — just the URL.

Google Analytics records a campaign when utm_source and utm_medium are present. The other three are optional refinements.